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The video introduces a webinar session focused on enhancing advertising strategies on Amazon. Led by industry experts Sophie Down, Ads Director at Sitruna, and Franciska Godarzi, Data Strategist at Perpetua, the session aims to provide actionable insights for improving conversion rates across every stage of the Pay Per Click (PPC) funnel.
The discussion covers key topics such as custom campaigns, keyword boosts, and Sponsored Brands, highlighting strategies to raise visibility, overcome advertising plateaus and achieve incremental growth on Amazon.