What's it about?
In this insightful webinar, Sitruna's Managing Director, Michael Dan, joins Joe from Ecommerce Accountants, for a deep dive into Amazon Prime Day strategies, offering a wealth of knowledge from Michael's background as a former Amazon insider.
This video covers everything from the history and significance of Prime Day to actionable tips for sellers—whether private label owners or resellers—on how to effectively prepare and capitalize on this massive e-commerce event. You'll learn how to optimise product listings, understand deal types, and navigate Amazon's promotional tools to maximise your results during Prime Day and beyond.
The discussion also explores the balance between driving traffic with discounts and maintaining profit margins, with practical advice on leveraging Prime Exclusive Discounts, coupons, and off-site promotions.
Whether you're launching new products, optimising existing listings, or exploring vendor relationships, this session is packed with actionable insights to help you boost your visibility and sales on Amazon.
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