What You Need to Know About AI for Amazon Ads in 2025

As we move into 2025, artificial intelligence (AI) is transforming digital advertising, especially for brands leveraging Amazon Ads. Following Amazon’s Unboxed 2024 event, it’s evident that AI will power the next wave of advertising innovation, with tools focused on precision targeting, efficient campaign management, and actionable insights. 

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Here’s what you need to know about how AI is reshaping Amazon Ads, along with additional use cases that can elevate campaigns. At Sitruna, we’re ready to help you capitalise on these innovations to achieve optimal ad performance on Amazon.

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Key Themes in Amazon Ads’ 2025 Strategy

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Amazon Unboxed 2024 highlighted six central themes: First-Party Data, AI-Powered Targeting, Multi-Touch Attribution (MTA), Ad Relevance, Amazon Marketing Cloud (AMC), and Privacy-First Advertising. These underscore Amazon’s dedication to AI-driven, audience-focused advertising solutions that deliver relevant content while prioritising privacy. Here’s how Sitruna, in collaboration with our ads partner Perpetua, can help you leverage these advancements.

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1. Full-Funnel Innovations

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Amazon Ads now provides full-funnel tools that engage customers at each stage of their journey. With AI-driven Multi-Touch Attribution (MTA), advertisers can gain insights across the entire journey, enhancing our ability at Sitruna to optimise budgets effectively across each stage. Our team can help you tailor campaigns with dynamic bid adjustments, ensuring you’re present at key touchpoints and maximising visibility throughout the journey.

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2. Amazon DSP Updates

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Amazon’s Demand-Side Platform (DSP) has seen powerful AI enhancements, including predictive targeting and frequency capping. Sitruna is equipped to implement these tools, helping you reach your audience with precision. With built-in AI recommendations in DSP, we’ll leverage one-click campaign optimisations to ensure high performance with less manual effort. By adapting in real-time, we keep your campaigns relevant and cost-effective.

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3. Amazon Marketing Cloud (AMC): Advanced Data Analytics

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In partnership with Perpetua, we are helping advertisers access even deeper insights through AMC. With new AI-powered Multi-Touch Attribution, AMC now provides a more detailed view of the customer journey. Sitruna can assist in analysing these insights, helping you allocate budgets where they’ll make the most impact. With AMC’s extended 12-month data window, we’ll help you make strategic decisions based on long-term trends, building confidence and supporting sustained growth.

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AI-Powered Creative Tools: Revolutionising Ad Creation

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Amazon’s AI Creative Studio offers a suite of image, video, and audio tools that let advertisers create engaging ads across formats quickly. At Sitruna, we can assist in utilising these tools for faster, data-driven creative production, ensuring your content resonates with your target audience.

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1. Image, Video, and Audio Generators

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AI tools within the Creative Studio allow brands to create high-quality images, videos, and audio clips effortlessly. Sitruna will help you harness these tools to craft lifestyle photos and videos, leveraging product information to produce ads that engage users and align with Amazon’s standards.

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2. One-Stop AI Creative Studio

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With AI Creative Studio’s flexibility, our team at Sitruna can test multiple creative angles quickly. We’ll work with you to iterate ad elements to discover what resonates most with your audience, optimising relevance and engagement.

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Enhancing Ad Relevance in a Privacy-First World

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With third-party cookies phasing out, AI-based predictive relevance is essential. Amazon’s DSP leverages AI to deliver interest-based ads without needing cookies. Sitruna’s approach aligns with these advancements, helping you deliver personalised, high-quality ads that meet privacy standards.

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Unlocking First-Party Data Potential

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Amazon Ads enables advertisers to centralise first-party data using tools like Ads Data Manager. Sitruna will help integrate your data, from CRM insights to app analytics, to drive targeted campaigns. Working with Perpetua and Amazon’s Customer Data Platform (CDP) integration, we’ll support secure data activation, enhancing segmentation, retargeting, and audience modelling.

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Three Additional AI Use Cases for Amazon Ads

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The potential for AI in advertising is expanding, and Amazon Ads is leading this charge. Here’s how Sitruna can help you leverage three additional AI applications to connect with audiences even more effectively:

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1. Predictive Analytics for Demand Forecasting

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• AI-driven predictive analytics can forecast product demand based on historical and seasonal data. Sitruna will work with you to use these insights to adjust ad spend for peak times, ensuring your campaigns capitalise on demand surges.

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2. Sentiment Analysis for Ad Customisation

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• By using AI to gauge audience sentiment from reviews and comments, Sitruna can adjust messaging to match consumer attitudes, resulting in highly relevant and engaging campaigns. This approach allows us to craft ads that resonate more effectively with your target audience.

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3. Personalised Recommendations through AI-Driven Content Optimisation

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• Amazon’s AI allows for real-time, personalised ad recommendations. At Sitruna, we can help tailor these AI capabilities to deliver highly relevant product ads based on user preferences, driving higher engagement and conversions.

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Preparing for an AI-Enhanced Future in Amazon Advertising

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With AI embedded across Amazon Ads, 2025 will enable advertisers to fully embrace data-driven precision. Sitruna, in partnership with Perpetua, is here to guide you through actionable steps that maximise these AI capabilities:

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1. Leverage Predictive Analytics for Proactive Campaigns

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• We’ll help you anticipate demand trends, adjusting your campaigns to align with market needs and enhance performance during high-demand periods.

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2. Utilise AMC for Multi-Touch Attribution Insights

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• With Perpetua and Sitruna’s expertise, you’ll gain insights into the value of each customer touchpoint, allowing us to refine ad spend, allocate budgets efficiently, and drive higher ROI.

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3. Implement First-Party Data Strategies for Targeted Campaigns

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• Sitruna will integrate first-party data into Amazon Ads, creating precise, privacy-compliant audience segments for targeted, impactful campaigns.

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4. Experiment with AI-Driven Creative Tools

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• Using AI Creative Studio, we’ll test and refine different ad formats to connect effectively with your audience segments, ensuring relevance and performance.

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In a fast-evolving landscape, Amazon Ads’ AI tools provide the precision and efficiency advertisers need. Sitruna’s expertise in Amazon advertising, bolstered by our partnership with Perpetua, helps you fully utilise these tools, crafting data-driven strategies that align with your goals. By embracing these innovations, we set the foundation for long-term success on Amazon’s platform.

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Discover how AI is revolutionising online retail in last week’s blog ‘Unleashing the Future: Amazon's Latest Artificial Intelligence (AI) Features Transforming E-Commerce’, where you’ll meet Rufus, Cosmo, and Amelia - Amazon's groundbreaking AI trio revolutionising customer engagement and streamlining e-commerce processes like never before!

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