Ardu Jewellery stands as the latest addition to the prestigious Kurate family. Specialising in men's accessories, Ardu is an exclusive Amazon brand that offers an exquisite collection of stainless steel and sterling silver chains, bracelets, and bangles.
ARDU approached us with the need to launch a new product line targeting male consumers and establish a fresh brand presence on Amazon. Their goal was to enter a competitive market with a strong and distinct brand identity that would resonate with their target audience.
To address this challenge, we initiated a comprehensive research phase to understand the market landscape, consumer preferences, and competitors. With these insights, we developed a detailed brand pack for the client, including key elements like brand values, messaging, and visual identity. Collaborating closely with the client, we set the new brand tone to ensure alignment with their vision.
Following the establishment of the brand identity, we proceeded to create photography guidelines and design packaging that reflected the new brand’s aesthetics and values. This cohesive visual strategy was essential for creating a strong and consistent brand presence on Amazon.
Our efforts culminated in the creation of 21 detailed listing infographics, 21 premium A+ content pieces, a generic brand story, and a comprehensive storefront. These assets were designed to enhance the product listings, improve customer engagement, and establish a cohesive brand narrative. The project was completed successfully within the agreed timeline, significantly boosting the client’s visibility and appeal on the Amazon Marketplace.
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