Paused Supplements is a wellness brand, dedicated to addressing the unique challenges and opportunities of menopause and peri-menopause.
Their primary product, a Sleep Aid supplement, had traditionally been their bestseller and revenue driver on their Amazon account. However, the brand faced a sales plateau due to shifting market trends. The account's sales began to decline, leading to overall stagnation. The challenge was rejuvenating sales and diversifying revenue sources beyond their primary product.
A data-driven strategy was implemented to shift the messaging of their top two products. The focus moved from a menopause-specific angle to highlighting the individual benefits of each supplement: Sleep Aid for sleep support and Ultra-Focus for enhanced mental clarity and focus. This re-branding aimed to attract a broader audience.
The revised approach to their copywriting led to significant sales growth. The Ultra-Focus supplement achieved its highest sales month, and even surpassed the Sleep Aid in sales for two consecutive weeks for the first time recorded. The Sleep Aid supplements saw a 69% increase in organic sales and a 29.3% rise in revenue, while Ultra-Focus experienced a 191.3% increase in organic sales and a 141.9% boost in revenue.
This strategic shift revitalised overall account performance, reducing reliance on a single product. From an ads perspective, we have since maintained higher and more stable ad-click-through and conversion rates for these products.
"I've been really impressed with the support from Sitruna. We enjoy working with the team and get regular updates on performance, assistance with optimising our listings as well as logistical support. We have recommended them to several companies in our network as we have seen the benefits of working with a skilled partner"
Julian Niblett, Paused Co-Founder
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