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Swedish Nutra is a family business founded in 2013 with heritage in Malmö, Sweden. With experience and deep knowledge of the power that can be harnessed by the nutrients that our earth provides, Swedish Nutra creates premium supplements to support everything from health, wellbeing and beauty.
Improving net profitability on Amazon involves a combination of factors, but strategic forecasting, pricing, and effective advertising optimisation are key for efficiency and commercial success.
Pricing is a key factor for obtaining the Featured Offer (Buy Box) on Amazon product detail pages. Amazon offers a free automated pricing tool, making it easier to adjust your prices quickly against your competition, to increase your chance of winning the Buy Box.
It may sound obvious, but you need stock to sell! Inaccurate forecasting can lead to the dreaded stockout, which can negatively impact listing visibility and buy box wins, often resulting in wasted advertising spend. This can deplete your account health and drive potential customers to your competition, stalling your sales.
Advertising smartly will help boost product visibility and drive traffic to your listings. By selecting the most appropriate ad type, bidding strategically and monitoring spend you can significantly impact your ad’s effectiveness.
To boost net profitability we adjusted key metrics for a healthy account and optimised the advertising budget and campaigns to drive sales in a positive trajectory.
We helped to resolve key issues that were negatively impacting Swedish Nutra’s account, such as losing the Buy Box and having stockout. We suggested they enable Amazon’s automated pricing tool to ensure Swedish Nutra’s prices match the featured offer, enabling them to win the Buy Box and refer to our Restock Recommendation on the Sitruna app to ensure they keep a healthy stock level.
We had a quarterly business strategy review with the client to identify the primary areas of concern. We worked closely with the PPC (Pay Per Click) representative from Amazon to review their suggestions on how to optimise the ad campaigns to ensure we utilise the ad budget effectively, boost product visibility and strive for sales growth.
We carefully crafted a forecast for this year across their EU markets; this gave the client a clearer idea of how much spending we would need to put towards advertising in order to improve brand awareness.
We were able to maintain a healthy TACOS (Total Advertising Cost of Sales) with lower ad spending and higher overall sales.
Sales improved by +8%, with 2% lower TACOS.
"Many thanks for the great work. I'm seeing less ad spending and more sales in the UK now - very nice.”
Pattranit Puapongsakorn, Marketing Manager at Swedish Nutra